The Benefit Of Website Submissions: Inbound Links

One of the main objectives of SEO is the building of inbound links i.e. getting websites to link to you.  Google suggests that if you have lots of inbound links your site must be important and hence you will be ranked higher in search engine rankings.  A strategy used to be submit your website url to 100’s if not 1000’s of directories to build up huge amounts of links.  Most of the links were free or, for a low price you could buy a higher ranked link in the directory.  We’ve all seen the emails where companies offer you 500 website submissions for one ridiculous low price!

This tactic worked for a while but Google quickly realized many of these directories were built for the sole purpose of SEO and link building.  Not true to their vision of providing ‘natural’ or ‘organic’ search engine results Google started delisting or penalizing some directories.  Is mass directory submission bad and a waste of time?  The answer is arguable but my way of thinking is if mass directory submission  might penalize your search engine results I would avoid it.

However, there are many good directories that you should submit your website to- here are a couple of my favorites with high PageRanks (see this blog post on PageRank).
Note: choose your category in the directory carefully so it’s the most relevant to your product or service.

  1. The Open Directory Project:  (PageRank 7)
  2.  (PageRank 6)

Of course you need to submit your site to the major search engines such as Google and Yahoo/Bing. Consider (PageRank 7) and .  You can place free ads on these sites. Depending on your business this may not be the perfect market for you but you can’t deny the powerful link you will receive while your ad is active.

Another excellent way to get quality inbound links that will not penalize you are from local municipal and business directories. Typically these are free plus your economic development department will be pleased to include you in their database.  Try your local Chamber of Commerce, or Business Improvement Association or Tourist Association.  These are valuable links to have but check to ensure they are complete and accurate.

And don’t forget your customers and suppliers.  Supplier websites are very important link sources. Some sites allow you to create a dealer profile for free.

As part of our overall SEO package, discriminate url submission is one of many services we offer to clients.


Posted on January 31, 2013 No comments

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Ken Hook is a co-founder of 45 Degrees Latitude ( and (a division). Ken has been involved in pro-video production for 10 years and SEO for 5 years. He frequently posts SEO and video tips for small business on both websites. Ken and his wife Cathy reside in Cloyne, Ontario, Canada.

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