SEO Tip When Choosing a Business URL Website Address
You can give your business a search engine optimization (SEO) boost by carefully selecting your domain name. Consider your best keywords that describe your business. If you can incorporate these keywords into your new URL you may rank better in search engine rankings.
For example, if I was looking to do some fishing in the Kawartha Lakes Region of Ontario and wanted to hire a fishing charter boat I might Google: Kawartha + fishing.
The top listings on Google include www.kawarthafishing.com and www.kawarthasfishing.com
If your main keywords make sense in your domain name you will be awarded with an instant SEO boost!