45 Degrees Latitude Video – Ontario Corporate Video Production
The challenge was making this video production company rank better in the search listings than the 100’s of other companies in Ontario, many much larger than 45 Degrees Latitude. A thorough keyword search was performed as well has researching competitor’s sites. The most important keyword phrases for the company included ‘Ontario video production’ and ‘Ontario corporate video production’. After a few months 45 Degrees Latitude was ranked in the top three listing on searches depending upon the browser and data centre.
Surprisingly, most other video companies in the province are much larger with more staff and a greater budget. Small companies can successfully compete for search engine ranking with much larger companies on the web with proper SEO. The main strategies included optimizing every page, careful use of the heading and alt tags, then developing a helpful blog for customers filled with useful information. The blog is refreshed several times each month.
The final strategy was building inbound links from select directories and organizations. An article writing strategy was also implemented that furthered the link building process. Today, 45 Degrees Latitude is asked to bid on several jobs per week year-round.