The Importance of Web Page Meta Titles- Choose Carefully

The meta-title (or title) of your homepage is probably the most important SEO element on your website and should be chosen carefully.

What you put in this tag will dramatically influence how your site will rank in search engine results.  Where does this appear? At the top of browsers such as Internet Explorer and also on your search engine results.  It is also shown in the html code when you View Source of a webpage (right click on PC or Mac).  You have up to 60 characters to place in your meta-title…you can place more but search engines won’t likely count them as well so the first 60 are the most important.

This is an optimal format:

Primary Keyword Phrase- Secondary Keyword Phrase | Brand Name or Location

If you had a marina for example, a good meta-title might be:

Lake Ontario Marina-Docking, Boat and Motor Sales, Service | Port Hope, Ontario

Here is an example of a meta-title showing the html code and results in a Google search for ‘ontario video production’.

<title>Ontario Corporate Video Production and SEO Services – 45 Degrees Latitude | Ottawa, Kingston, Peterborough, Belleville</title>

This is a real title although it is beyond 60 characters and is truncated in the Google search engine results below.

Meta title appears in Google

If you wish to be found in a search engine it is vitally important to put your main keywords in the meta-title, they are more important than your business name.  I’ve seen many websites designed with the title being only the homepage url. For instance:


If this was the meta-title for the above site it would produce dismal search engine results.  Likewise: <title>45 Degrees Latitude</title>. Unless someone knew the business name and searched for that name they would never find this video production company.

How do you know the best words to use in your title?  You could use your instincts to guess your main search keywords or you could perform a keyword analysis and systematically create a title that will produce business for you.


Producing results driven meta-titles and meta-descriptions are part of our regular SEO package available to clients.


Posted on February 1, 2013 No comments

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Ken Hook is a co-founder of 45 Degrees Latitude ( and (a division). Ken has been involved in pro-video production for 10 years and SEO for 5 years. He frequently posts SEO and video tips for small business on both websites. Ken and his wife Cathy reside in Cloyne, Ontario, Canada.

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