Page Ranking- what it means

Google PageRankPage ranking also known as ‘PageRank (PR) as trademarked by Google, is a numerical ranking system to determine importance on the web.  The algorithm takes into account link analysis and ranks pages from a scale of 0 to 10.  Larry Page originally designed the algorithm while at Stanford University. Stanford University holds the patent but Google purchased the exclusive license rights from Stanford.

All webpages are eventually page ranked.  The higher the scale the more ‘important’ the website as opinioned by Google.  For example,  and rank a  9 while ranks an 8.  Newly launched sites begin at 0 until they mature.  Page ranking can be an important value to watch the success of SEO efforts. It can take months for a new website to change  from a PR1 to a PR2.  A step-up in the higher PRs is a much larger step and can take much longer.

Page ranking of websites is important for link building. A key SEO strategy is building inbound links.  There is more benefit getting a link  from a website with a high page rank such as a PR 4 or PR5 as compared to obtaining several links from sites with a PR1 or PR2.

How to view PageRank?

There are many free tools to monitor PageRank. Here are a few:

Page rank checkers for IE, Chrome and Firefox

Firefox Add-on Page Rank Checker (works with your Firefox browser)

Chrome PageRank Status (works with the Chrome browser. Shows PR and AlexaRank plus a host of other features)

Google Toolbar for Internet Explorer (works with Explorer and is a download at


Posted on February 7, 2011 Comments are closed

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Ken Hook is a co-founder of 45 Degrees Latitude ( and (a division). Ken has been involved in pro-video production for 10 years and SEO for 5 years. He frequently posts SEO and video tips for small business on both websites. Ken and his wife Cathy reside in Cloyne, Ontario, Canada.

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