SEO Cost and Return on Investment

SEO and ROIIf you’ve already made an investment with a website you have embraced the Internet as a valuable portal to attract new business.  Try searching for some keywords that might describe your company and see if your company appears in the search engine results.  Does it appear on the first page?  If not, why not?

If your website was designed by yourself or a web designer it may look great and navigate well.  If it doesn’t pull in results you expect this is a common problem.  Often web designers are not versed in SEO.  Web designers can’t be expected to do everything well. A SEO expert probably can’t design an attractive website from scratch.  SEO and web design are two different areas of expertise.  It’s like expecting your plumber to do electrical wiring.

A free analysis of your website will quickly give you some ideas for improved performance.  Many times there are obvious errors in SEO protocol that are relatively easy to fix.  Other times it may be more difficult and one factor that always needs to be considered is how much competition there is for your keywords?  Imagine if you’re in the real estate business in a major centre with potentially thousands of viewers scanning listings every day. Each successful realtor probably has a SEO expert working on their site to ensure they are ranked on the first page of Google.  The cost of SEO in a highly competitive arena will be higher than in a less competitive environment.

If you call a legitimate SEO provider and ask how much SEO costs you will likely get an answer like ‘it depends’.  We suggest allowing us to perform a free analysis and itemize what adjustments need to made to your site.  We will also look at your competitor’s websites and see how ‘SEO savvy’ they are to give you an idea what it will take put you on top of the rankings.  Once we know the level of sophistication required a price and expected results can be provided.

Your website can be one of the best marketing investment you will ever make. If it can’t be found with search engines a good part of your investment may be wasted.


Posted on February 7, 2011 Comments are closed

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Ken Hook is a co-founder of 45 Degrees Latitude ( and (a division). Ken has been involved in pro-video production for 10 years and SEO for 5 years. He frequently posts SEO and video tips for small business on both websites. Ken and his wife Cathy reside in Cloyne, Ontario, Canada.

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